Black Hat USA 2021 Exhibit Experience Guide

Jun 11, 2021

For its 24th year, Black Hat USA 2021 is offering a unique hybrid event experience. For the first time, the cybersecurity community will have a choice in how they wish to participate – online or live and in-person at Mandalay Bay in Las Vegas. The show opens with four days of Virtual Training from July 31 to August 3, 2021. The virtual trainings will be conducted in real-time online, with all instructors accessible throughout each class. The two conference days from August 4 to 5 include Briefings (available in person or online), Arsenal, Business Hall, and more.

Black Hat is the information sector, InfoSec, super conference and attracts over 19,000 attendees over the five days of the conference. Some of the topics to be presented by sponsors, discussed in briefings, and solutions offered in the business hall are: easy to implement, human-centric countermeasures to Deepfake Social Engineering; how researchers cracked the iOS 14 with Generation Z Bug; and using GPT-3 Maliciously for Information Operations.

Exhibit Experience has represented dozens of exhibits in the Business Hall of Black Hat. Below is our brief FAQ on the Black Hat Show.

Trainings

Trainings run from July 31 to August 3 and provide immersive skill-building exercises for offensive and defensive techniques led by industry and subject matter leaders. The goal of these trainings is to define and defend issues confronting the InfoSec landscape.

Briefings

Briefings are taking place on Wednesday, August 4, and Thursday, August 5. The briefings portion of the Black Hat presents the latest in security information findings, including security risks and trends from leading security experts the world over.

Business Hall

The Business Hall is also open on Wednesday, August 4, and Thursday, August 5. It is a networking event with over 19,000 industry professionals comparing the newest products in the InfoSec field. A broad range of products and solutions are demonstrated and sold by sponsors of Black Hat and exhibitors.

Attendee Profile

The Black Hat Attendee profile is comprised of international security experts, business developers, and elite IT and security professionals.

Sponsors

Lead sponsors for this year’s Black Hat USA 2021 Expo include CrowdStrike, Cybereason, Qualys, Sentinel One, AT&T Cybersecurity, Dark Trace, Paloalto Networks and TrendMicro. If you are looking for sponsorship opportunities contact Black Hat organizers at www.blackhat.com.

Exhibitors

Are you looking to build business relationships, demo new products, or reposition your brand in InfoSec? Black Hat is the show to exhibit at. Information Security professionals are known to be challenging to reach in the best circumstances. In terms of accessibility, if you cannot reach them on the trade show floor, chances are, you cannot reach them at all. At Black Hat USA 2021, over 19,000 InfoSec professionals are there to demo and purchase the latest products. You have a captive audience of top purchasers, and your booth needs to meet and exceed industry standards.

Exhibit Experience produces state-of-the-art InfoSec exhibits within a variety of budgets. From custom to custom modular exhibits, we have an exhibit to meet your needs. Our exhibit management services are all-inclusive from design to delivery. We have a reputation for delivering eye-catching exhibits on time and on budget.

For Black Hat, we usually recommend at least a 20 x 30 exhibit. These exhibits should include space for private conference rooms, demonstration spaces, three distinct areas for seating configurations, and an advanced AV package. However, we understand that many companies are working with limited budgets due to the pandemic, and we have smaller designs available specifically for Black Hat USA 2021. Click on the links below to view available options.

Whatever your exhibit size, we can deliver a booth with your specifications to Black Hat USA 2021. As a local Las Vegas exhibit house, we also offer complimentary freight and handling.

If you are thinking of exhibiting at Black Hat, contact our sales team today and experience the difference of truly turnkey exhibit handling.