Guide to Exhibit Sizes

Mar 16, 2021

We field requests from exhibitors all the time, whether first time or seasoned pros, who already have their exhibit raw space and are looking for custom, custom modular, or modular exhibits in specific sizes.

We recommend that our clients take a step back in the process and contact our staff prior to booking your exhibit space. Why? As a premier trade show exhibit builder, we know the shows our clients are looking for representation at, we know the competition, and chances are we will be delivering several other booths at the same time as yours and understand the floorplan.

The guide below will help you decide what booth size is right for you based on your trade show goals.

10 x 10 Exhibit

The 10 x 10 Exhibit is ideal for a first time exhibitor with a limited budget.

What industries benefit from the 10 x 10 exhibit? 10 x 10 Exhibits are great for smaller audio visual companies, single product lines, and information technology companies.

We have seen 10 x 10 exhibits get over 130 qualified leads, so do not discredit this popular size. Less is more in the 10 x 10, focus on clean visual marketing, and lead up marketing, with interactive promotional for the best ROI.

10 x 20 Exhibit

A 10 x 20 Exhibit is the most versatile and popular exhibit worldwide at the moment. The raw space is less expensive, since it is a linear configuration, and it can easily showcase product on custom product walls, or offer two distinct presentation spaces, or custom demo area.

A 10 x 20 Exhibit is not allowed overhead signage, however the 20 feet of linear graphic space allows for a LED screen wall. Some of the best exhibits are using interactive marketing and display technology, and we recommend that your marketing department prepare all facets of visual communications messaging prior to booking a trade show.

20 x 20 Exhibit

The 20 x 20 Exhibit is probably the most popular and excels at demonstrations, presentation space, and long range visual communications messaging. Showing a larger product, needs for a larger sales floor, and private conference areas would all be reasons to choose the 20 x 20 exhibit space. It offers allowable long range overhead signage, many varieties of configurations, and private enclosure space for meetings.

Other Exhibit Sizes

There are many other exhibit sizes, however, we find that the three mentioned above are the most popular among our clients in top trade show cities such as Las Vegas, Orlando, and Chicago.

Need Help Choosing Your Exhibit Space?

Let us help you choose your raw space, to build out the exhibit that best meets your marketing end goals and meets the ROI on your show investment.

Each of our exhibit spaces is made to your exact brand guidelines and is designed and fabricated in either our Las Vegas or Orlando exhibit houses.

When your marketing calls last minute for extra LED screens or lighting, our headquarters are minutes away from the leading exhibitor halls. These are just some of the reasons we are one of the leading exhibit houses in those locations and offer premier turnkey service to our clients.