The NGA Show 2022 trade show booth rentals and custom exhibits

Nov 18, 2021

On February 28, grocery industry leaders will gather in Las Vegas to connect with other supermarket retailers and wholesalers, food manufacturers and service providers from around the world, and share solutions and best practices to support and strengthen the independent supermarket industry.

The NGA Show is an annual event that gives food manufacturers, service providers and grocery industry experts a chance to share fresh ideas about food products, services and technologies. Attendees will spend days leading up to the exhibition hall’s opening on February 28 at workshops, educational events and learning how to increase profits in 2022.

The 2021 exhibition, held this past September, saw nearly 300 exhibitors and sponsors. It was a sold-out tradeshow, and the over 2,300 grocery leaders and professionals left happy to have made new connections and discovered new products. The NGA Show has been the place where independent grocers gather for more than 30 years… will you be joining them in 2022?

Already planning to attend and need an exhibit? Contact The NGA Show 2022 trade show booth builder Exhibit Experience today.

The NGA Show Details

Date: February 27 – March 1, 2022
Location: Caesar’s Forum Convention Center
Exhibit Hours:
Monday, February 28, 2022: 12:15 pm – 5:15 pm
Tuesday, March 1, 2022: 9:00 am – 1:00 pm

Accommodations & Travel
NGA 2022 has partnered with Connections Housing to provide reduced rates at select hotels and travel discounts. For more information about housing and travel options, read their Hotel & Travel webpage.

Health & Safety
The NGA Show 2022 organizers will collaborate with the venue and review information provided by local, regional and national resources to create a safe, secure environment for all who attend. Check their Safety Promise closer to the show dates to confirm the guidelines in place.

Who will be there?

NGA represents retail and wholesale grocers, as well as other members of the independent sector of the food distribution industry. Attendees will come from their members and affiliates, meaning that everyone at the show is, in some way, invested in the success of the industry as a whole and their business in particular.

The NGA offers attendees effective solutions and the chance to find the latest innovations in the grocery industry, from store design to grocery checkout and everything in between. They’ve designed their show for CEOs and leadership teams, which means many people browsing the tradeshow will be in a position to make purchasing decisions.

Attendee’s ROLE

58% of attendees are retailers, 25% are suppliers or associates, and 17% are wholesalers. They hold the following titles at their respective companies.

  • 12% Owners
  • 11% Marketing
  • 11% Operations
  • 11% Other
  • 8% General Manager
  • 8% Purchasing
  • 6% Merchandising
  • 4% Communications/PR
  • 4% Human Resources
  • 4% Finance/CFO
  • 4% Center Store
  • 3% CIO/CTO
  • 3% Produce Department
  • 3% Dairy Department
  • 3% Meat Department
  • 3% Food Safety
  • 2% Legal

Attendee’s INFLUENCE

Knowing how much influence the person you’re speaking to has in decision-making will direct what talking points you touch on. So, keep in mind that of the attendees:

  • 33% make the final purchasing decision
  • 32% are not involved in purchasing
  • 30% are involved in making final purchasing decisions
  • 5% make recommendations to the person who makes the final decisions

Attendee’s BUDGET

Here’s how much the 68% that play a role in decisions spend on the NGA Show floor:

  • 24% – more than $1M
  • 10% – $500,000 – $999,999
  • 23% – $100,000 – $499,999
  • 10% – $50,000 – $99,999
  • 12% – $10,000 – $49,999
  • 21% – less than $10,000

The NGA Show is where grocery leaders go to network and build relationships within every phase of the grocery business. Exhibitors have a unique opportunity to connect with top-level grocery retailers and wholesalers and engage in meaningful dialogue aimed to show how your products and services solve their most pressing problems.

Exhibiting at The NGA Show

With more than 300 companies expected at the NGA Show 2022, it’s important that you set yourself up for success. When you register (if you haven’t already), find out if you can be included in one of the NGA Show’s pavilions.

The 2021 show had specialty areas that made product sourcing easy; these areas included the North American Meat Institute (NAMI), The World of Latino Cuisine, The Technology Pavilion and Equipment, Design and Safety Pavilion, as well as the Thought Leadership Theater.

Placing yourself in the right spot at the show will result in more people finding you and coming to visit your booth!

Ready to start preparing for The NGA Show? There are a few things you can do to make sure your booth draws a crowd.

Exhibit Experience’s Tips

Exhibit Experience, local Las Vegas tradeshow booth builder for the upcoming The NGA Show 2022, has spent years designing and setting up winning booths. We know how to make the most of a big show like the NGA Show… and we’re sharing a few of our tips with you. Here is a short checklist to get you started and, on your way, to exhibiting with style.

  1. Pick the focal point and product/service.
    • Which of your products best fit attendees’ needs (see list above)?
    • Do you have any new technologies that offer solutions to the attendee? How can you let attendees experience these new processes?
    • Design a marketing/content campaign around what’s relevant and what’s new. Everything else can wait until you’ve created a new business relationship.
  2. Choose the right booth size for your message.
    • 10’ x 10’: ideal for a single product or service or a small line of products. You have room for multiple display cases, 3D graphic wall, custom light display and flooring, and one seating configuration.
    • 10 x 20: good solution for those showing a variety of products. It has 20 feet of graphic back wall, multiple seating configurations for demonstrations and education, in addition to custom light and flooring that come standard with our exhibit rentals.
    • 20 x 20: Exhibit Experience usually recommends 20’ x 20’ booths, as these offer demonstration space, enclosures for private viewing, and dozens of other configuration options. However, we understand that many companies have limited budgets this year.
  3. Decide if you will rent, build or hire an exhibition booth company to create your booth.
    • Experience is key when it comes to standing out at large-scale tradeshows.
    • Hiring an exhibit booth company, like Exhibit Experience, will help you go that extra mile.
  4. Design a memorable in-booth experience.
    • No matter the size, your booth should tell a seamless brand story.
    • Pro Tip: include an interactive experience for your booth visitors.
  5. Build and train the right team.
    • Having the right booth staff is just as important as having the right design.
    • Include a mix of people from sales, technical, customer service and management.
  6. Ditch the hard sell.
    • Instead of trying to get sales, focus instead on how your products or services solve a problem.
  7. Create an itinerary with the networking and social events, educational sessions, and other activities you want to attend. This way you and your team will know when you’ll be at the booth.
  8. Follow up. Use the travel time home to send follow-up emails to thank visitors for their time and remind them about your company.

Need some help with your booth? Exhibit Experience is here for you!

Exhibit Experience, preferred trade show booth builder for the upcoming The NGA Show 2022 in Las Vegas, Nevada, offers turnkey exhibit booth rental services. We have over two decades of experience delivering custom exhibits and custom modular exhibits that see instant results.

We will:

  • Design and build your exhibit to the right specs
  • Provide 24-hour support throughout the trade show.
  • Set up and take down your booth

Exhibit Experience produces state-of-the-art exhibits within a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to show your company the right way. Our exhibit management services are all-inclusive, from design to delivery. We will deliver your exhibit on time, on budget, and following all safety protocols.

If you are interested in local tradeshow exhibit rentals for the upcoming The NGA Show 2022 and don’t know where to begin, contact us for a complimentary consultation.

Get a quote

For more information on our trade show booths and services give us a call at (888) 475-3512 or fill out the form below.