JCK 2021 Exhibit Rentals: A Booth Guide

Jun 16, 2021

The JCK 2021 Expo, by Reed Jewelry Group, is the premier event for the jewelry industry. This year, it takes place at the Venetian Resort and Sands Expo in Las Vegas from August 27 – 30, 2021.

Show organizers estimate over 20,000 jewelry industry professionals will be in attendance, including retailers, buyers, designers, service providers, educators, and distributors. Your brand’s presence at these events has the potential to improve your business’s 2021 fiscal performance!

Below is the show schedule, buyer and retailer statistics, and our exhibition guide so that you can show your company at its best at JCK Las Vegas.

Show Hours and Information

JCK Main Show

Friday, August 27 – Monday, August 30, 2021
Sands Expo & The Venetian Resort, Las Vegas, NV

  • Friday, August 27: 9:30 am – 6:00 pm
  • Saturday, August 28: 9:30 am – 6:00 pm
  • Sunday, August 29: 9:30 am – 6:00 pm
  • Monday, August 30: 9:30 am – 4:00 pm


Thursday, August 26 – Monday, August 30, 2021
Sands Expo, Las Vegas, NV

  • Thursday, August 26: 9:30 am – 6:00 pm
  • Friday, August 27: 9:30 am – 6:00 pm
  • Saturday, August 28: 9:30 am – 6:00 pm
  • Sunday, August 29: 9:30 am – 6:00 pm
  • Monday, August 30: 9:30 am – 4:00 pm

Luxury by JCK

Tuesday, August 24 – Monday, August 30, 2021
By Invitation Only*, August 24 – 26
The Venetian, Las Vegas, NV

  • Tuesday, August 24*: 9:30 am – 6:00 pm
  • Wednesday, August 25*: 9:30 am – 6:00 pm
  • Thursday, August 26*: 9:30 am – 6:00 pm
  • Friday, August 27: 9:30 am – 6:00 pm
  • Saturday, August 28: 9:30 am – 6:00 pm
  • Sunday, August 29: 9:30 am – 6:00 pm
  • Monday, August 30: 9:30 am – 1:00 pm

JCK is taking place at the Venetian Resort and Sands Expo. Exhibitors and attendees who book their stay at The Venetian & Palazzo Resorts, or Treasure Island resort, will receive specially negotiated rates on their accommodations. Find out more about the JCK accommodations on their website.

The JCK show organizers are committed to the health and safety of all attendees, exhibitors, and participants. They have health and safety guidelines and policies in place to ensure a safe experience for everyone. Read the health and safety information on their website.

There is a useful resource section and registrant documentation information on the JCK site if you are exhibiting. If this is your first show, we recommend that you contact a local Las Vegas exhibit house, such as ours, before booking your booth to get advice on which booth size and configuration you need.

We’ve put together a few tips below to get you started!

Exhibiting Guide

JCK 2021 Exhibit Rentals require expert administration, management, and design, with the show and brand needs in mind. Over the past few years, we have delivered hundreds of booths in various configurations for the JCK Las Vegas show. Our expert design staff and build teams understand the unique challenges of marketing jewelry and services in the Sands Expo Space. We are also up-to-date on all safety and health guidelines.

If you are targeting B2B, here are the types of retailers that will be in attendance:

  • Independent Jewelry Retailers
  • Jewelry Wholesalers
  • Online/Internet jewelry retailers
  • Specialty Gift/Boutique
  • Designer
  • Chain/Mass Merchant
  • Department Store/Catalog retailers

Depending on your target audience and product, certain booth sizes are better suited for certain products. An exhibit house that has never built for the JCK show may not provide the right booth size for your needs. This could result in a lost investment due to not drawing the attention of your target audience.

Here are the booth sizes we suggest and their specific advantages. Contact us to find out how we can set your company up with one of these rentals – so you’ll be able to show your products off at the JCK show in August.

10 x 10 Exhibit Rentals:

10 x 10 Exhibit Rentals are ideal for exhibitors who are single designers launching a collection. You have room for multiple display cases, a 3D graphic wall, a custom light display and flooring, and one seating configuration.

10 x 20 Exhibit Rentals:

10 x 20 Exhibit Rentals are a good solution for those showing loose gems. You are afforded 20 feet of graphic back wall, multiple seating configurations for demonstration and gem education, in addition to custom lighting and flooring that come standard with our exhibit rentals. Keep in mind that security is paramount at this show, and we also offer lockable storage compartments in all of our booth rentals.

20 x 20 Exhibit Rentals & Custom or Double Deck Exhibits:

We would recommend an exhibit of this size for this show in previous years because it offers demonstration space, enclosures for private viewing, and dozens of other configuration options. However, we understand that many companies have limited budgets this year, which is why our 10×10 and 10×20 options are available.

If you are interested in exhibiting at JCK this year and do not know where to begin, contact a member of our team for a complimentary consultation.