2022 IPPE Exhibit Experience Guide

Nov 4, 2021

The International Production and Processing Expo (IPPE) is the annual flagship event for the meat, poultry and feed industries. Its where food processing and manufacturing persons share ideas. This coming January, thought leaders, business execs, marketing people and more from around the world will gather, in person, in Atlanta to showcase the latest technology, equipment, supplies and services used in the production and processing of eggs, meat and poultry, and other animal food manufacturing. It will have a variety of education and interactive exhibits for everyone from feed to fork.

IPPE is a crucial part of the poultry, animal food and meat industry’s continuing development. During the three-day event, they are offering more than 200 hours of educational programming that covers timely, important information. This expo is a one-stop-shop to discover the efficient ways producers and processors can find solutions and continue operations.

Sponsored by the American Feed Industry Association, North American Meat Institute and US. Poultry & Egg Association, 100 percent of the revenues go back into the industry. These funds are used to provide critical research, education, crisis management assistance, public relations and regulatory assistance.

Already planning to attend and need an exhibit? Contact Exhibit Experience today.

IPPE Details

Date: January 25 – 27, 2022
Location: Georgia World Congress Center
Times:
Tuesday, January 25: 10 a.m. – 5 p.m.
Wednesday, January 26: 9 a.m. – 5 p.m.
Thursday, January 27: 9 a.m. – 3 p.m.

Health & Safety:
IPPE management is committed to hosting a safe event in 2022, one that protects the health and well-being of all who will be present during the show. They are monitoring the ever-changing conditions and following state guidelines. Since these guidelines are still changing, IPPE will provide updated safety measures on their COVID-19 Safety webpage.

Attendee Profile

IPPE attendees come from far and wide for the expo. They span a wide range of IPPE industries and hold different roles within their company. Knowing who will be there will help you prepare your exhibition booth for success.

Attendees include operation and plant managers, purchasing agents, engineers, and researchers from the world’s top feed, meat processing and packing and poultry companies. They’re interested in:

  • 35% Animal Health Products
  • 32% Packaging Equipment/Products
  • 31% Feed Ingredients
  • 31% Further Processing Equipment/Products
  • 28% Housing and Production Equipment
  • 27% Food Ingredients/Raw Materials
  • 23% Processing Related Supplies
  • 22% Environmental Equipment/Products
  • 22% Feed Mill Equipment
  • 21% Egg Collection/Grading Equipment
  • 21% QA/Food Safety Products
  • 16% Slaughter/Evisceration Equipment/Products
  • 15% Breeding Stock
  • 13% Rendering Equipment/Products

Attendees typically have one of the following roles at their company:

  • 25% C-Level Management
  • 22% Sales & Marketing
  • 11% Plant/Live Operations
  • 8% Engineering/Facility

In fact, 75% of all attendees are decision-makers when it comes to purchases and what the company buys. Here’s what these buyers want:

  • Keep up-to-date on the latest trends
  • Opportunity to network
  • Learn about new products and services
  • Visit existing suppliers and partners
  • Visit new suppliers and partners.

Now that you know who will be at the show – and thus, who you’ll need to tailor your sales pitch(es) to – it’s time to find out who will be out there on the trade floor with you. (And thus, who you need to compete with.)

Exhibitor Profile

IPPE is expecting more than 1,000 exhibitors from around the world at the 2022 expo. Each will have their latest and greatest technology and innovations. The current exhibitor list includes leading equipment, technology and service suppliers across all sectors of the animal food, meat and poultry industries.

  • Companies exhibit at IPPE in order to:
  • Create new business connections
  • Generate new leads
  • Deepen existing relationships with clients and industry partners
  • Enter new markets
  • Increase brand recognition
  • Show how their company stands out from the rest
  • Align their company with industry leaders
  • Show their support for the industry

There is lots to achieve at the IPPE, and everyone on the trade show floor will be trying to meet one or more of those goals. Before you leave for the Georgia World Congress Center, make sure you know what your goals are for your exhibit – that will help you develop your booth and your message for the big day.

Exhibition Space

The IPPE offers exhibitors a minimum 10’ x 10’ booth with 8’ high backwall and 3’ high sidewall drapes (both in black). Exhibitors are responsible for filling that space (and carpeting it) for the show.

10 x 10 Exhibit Rentals are ideal for businesses with a single product or service, or a small line of products. You have room for multiple display cases, 3D graphic wall, custom light display and flooring, and one seating configuration.

Larger configurations are available at IPPE. In fact, two-level island stands are also possible. Exhibit Experience usually recommends 20’ x 20’ booths, as these offer demonstration space, enclosures for private viewing, and dozens of other configuration options. However, we understand that many companies have limited budgets this year. If you’re interested in these sizes and configurations, ask us about these options during the complimentary consultation.

To make sure they see you while they’re there, Exhibit Experience has the advice you need to stand out from the crowd.

Need some help with your booth? Exhibit Experience is here for you! We will:

  • Design and build your exhibit to the right specs
  • Provide 24-hour support throughout the trade show.
  • Set up and take down your booth

Exhibit Experience offers turnkey exhibit booth rental services. We have over two decades of experience delivering custom exhibits and custom modular exhibits that see instant results. Our exhibits are state of the art and available to fit a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to show off your company the right way.

If you are interested in exhibiting at the IPPE and don’t know where to begin, contact us for a complimentary consultation.