Ulta Atlanta 2019 is a Wrap! Case Studies from Ulta 2019

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Exhibit Experience delivered some of its’ most innovative exhibits yet at the Atlanta Ulta 2019 show. From new display cases and lighting design, to creative beachscapes, we pulled out all the stops for our clients and their exhibits exceeded client expectations. We are offering some of our marketing tricks of the trade through case studies from this show.

Case Study

Booth Size: 20×20
Client: Clarisonic
Client Request: The client Clarisonic Face Brushes requested demonstration space, unique entryway, and product display cases.

Exhibit Design and Delivery: We created a 20 x 20 exhibit out of modular frames with two walls of graphics in the interior and exterior and on the other sides, were open to the tradeshow floor and showing live demonstrations and product tables. Some of the standout features were the built-in product displays with dynamic lighting that simulated the movement of the face brushes and flanked the sides of a circular custom entryway. The booth also featured a full AV package with interior LED screens and oversize overhead signage.
Result: This exhibit outperformed competitors and the signature feature and innovation was the entry and product display style.

Case Study
Booth Size: 20 x 40
Client: Bare Minerals
Client Request: Bare Minerals was looking to showcase their new suncare line using a beachscape with natural elements and branded signage throughout a mock maze deserted island.

Exhibit Design and Delivery: We created a full beach boardwalk that wound around tropical foliage with wayfinding signs that delivered the product narrative. Some of the features included a mini boat, sand, trees, and sandcastles, with completely branded sample stations and demo areas.

Result: We have delivered exhibits with tropical themes a great deal, since we have tourism clients, and this tropical microenvironment was in our wheelhouse. Our client experienced increased foot traffic and interactions with the unique layout of the exhibit and had a great response to their new line of sun protection.

Case Study
Booth Size 20 x 20
Client: Shiseido
Client Request: Shiseido is one of the oldest brands of cosmetics and fragrances in the world, with origins dating back to 1872 Japan. They wanted a chic modern Asian look within a 20 x 20 peninsular space.

Exhibit Design and Delivery: We used modular frames to create an oversize back wall for their cityscape mural and delivered custom podiums for product display and demonstration in addition to custom red furniture groupings.

Result: As you can see from the gallery images, this booth commanded a ton of attention and drew a crowd. Our client was pleased not only with our booth delivery and service but also with our recommendations on peninsular space and the 20 x 20 configuration.

Case Study
Booth Size 10 x 20
Client: Issey Miyake
Client Request: Client requested a minimalistic design with limited product displays, but clean lines and crisp graphics.

Exhibit Design and Delivery: We used a modular framework and stretched high-resolution graphics to create a microenvironment for a single bottle of perfume. This exhibit was installed and dismantled in a fraction of the time of a custom booth due to our state of the art construction methods and highly trained teams.

Result: This exhibit delivered precisely what the client asked for. Shiseido is not new to trade shows and they were happy they chose our exhibit house to represent their needs and realize their marketing vision. This is an example of very simple construction, expertly executed, that exceeds client expectations.

If you are looking for an exhibit house for Cosmoprof, coming up in Las Vegas, you can see that we deliver a variety of booth styles and can realize your team’s creative vision. One of the reasons we are consistently ranked highest in Orlando and Las Vegas is our precision in delivery and our concierge service.
Contact us for the cosmetics industry shows, [email protected]

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