Guide to the 2019 NRA Show in Indianapolis

Feb 5, 2019

The 148th annual meeting of the NRA is held this year in Indianapolis from April 26-28, with registration starting April 25, is your exhibit ready? This event spans 15 acres and displays range from firearms to ammunition and all the attending gear that complies with the National Rifle Association requirements. Additionally, attendees and exhibitors will have the option of attending exclusive seminars, music events, and speeches given by celebrated members in the field. The NRA Show is open to all members of the National Rifle Association, however special events, such as the BBQ Evening Thursday and the Saturday night concert require event tickets. Is your business considering showing at the NRA Show? See some of our quick tips and attendee profiles to see if this show makes sense for your business. Contact Exhibit Experience for our competitive rates for turnkey exhibit rentals at NRA show,

About Attendees

In 2018, 79% of attendees were male and 21% were female, with 78% of attendees reporting the expenditure of more than $500 per year on sporting equipment. 77% reported spending at the show in excess of $100. 94% of attendees departed, planning to purchase $100 or more 12 months following the show. 74% spent more than two days at the show and 78% came specifically to view the exhibit hall. These attendee statistics indicate great potential returns for exhibitors, especially those vendors trying to reach target shooting and guns.

Attendee Interests

83% of attendees are interested in Target Shooting.

55% are gun collectors

49% are hunting advocates

39% are ammunition loading enthusiasts

30% are competitive shooting

28% are gunsmiths

FAQ For Exhibitors

Move in and Out: Exhibitors move in will begin April 23 at 8 am, and move out will begin Sunday, April 28 at 5:30 pm.

Booth Provisions: The facility is not carpeted, so you will need to provide your flooring, however, you are provided with the back wall and sidewall drapes, collector aisles, and outfitter aisles. Exhibit Experience offers multiple options for flooring within our turn-key exhibit packages. Contact us at for a custom or semi-custom package.

Convenience: The convention center provides electricity, internet, and telephone service with booth rentals.

Trade Show Floor Layout

The placement of your booth within the trade show floor is one of the most important factors in your booth’s performance. Be sure to discuss the available options with your project management team at Exhibit Experience when booking.

Hotels and Getting to the Show

There are numerous hotels and RV parks in the Indianapolis area and the international airport offers direct service to all major airports in the domestic United States. VIP packages are available on the NRA annual websites.

What does Exhibit Experience Recommend at the NRA Show?

Standing out at the NRA Show is a must and Exhibit Experience offers multiple configurations and displays casings with custom graphics to get your booth noticed. A well-crafted booth with semi-custom flooring and display cases can make or break your sales teams’ numbers at this show, and follow up sales. We offer multiple points of brand reinforcement with graphic walls and LED displays. We recommend a booth size of 20×20 for the best exposure, and our project managers can assist in selecting the correct placement within the convention center, increasing your chances for sales and tactical networking. Further, we are fully trained and in compliance with the guidelines of the NRA show, in addition to the Indianapolis Convention Center. Having a team of designers, professional installers, and seasoned project managers at your disposal are critical to a great return on your investment in this trade show.

Sample Booths for NRA

Contact Exhibit Experience for more information on the 2019 NRA Show. 

Disclaimer: Exhibit Experience is not affiliated with the National Rifle Association or its’ representatives. All demographic information and show information was derived from the NRA website, Please remember that Exhibit Experience is not the general contractor. Exhibit Experience is an Exhibitor Appointed Contractor. An Exhibitor Appointed Contractor (EAC) is any company other than one of the designated official contractors which an exhibitor wants to employ inside the exhibit hall before, during (by special pass and/or wristband), or after the show (Union Rules and Regulations apply). This includes all EAC display houses, display sales representatives, designers, EAC labor, supervisors and any third party. No permission to use an Exhibitor Appointed Contractor will be given for the performance of the following services: Electrical, Plumbing & All Other Utilities Drayage / Forklift Operations, Booth Cleaning or Vacuuming, Century Security Form, Telephone / Communications, Rigging – Overhead or Genie Lift, Catering/ Food Service**