Exhibitor Guide for G2E 2021 Las Vegas from Exhibit Experience

Aug 4, 2021

G2E 2021 Las Vegas is coming October 4-7, and Exhibit Experience is offering our annual guide to the largest gaming expo in North America.

Our teams have been on the ground delivering exhibit rentals to the Las Vegas Convention Center for over 20 years, and we know a thing or two about getting attention on a gaming trade show floor. We’ve watched as this show grows internationally each year and draws larger and larger crowds and press attention. This trade show can be a massive boost to your business if you leverage your exhibit space correctly.

Below are G2E 2021 Las Vegas show details, exhibitor statistics. We’ve also included a few recommendations for how to draw crowds of your own this year.

Who?

“Global Gaming Expo (G2E) is back to reunite and energize the industry. As the premier event for commercial and tribal gaming professionals, G2E will help you make meaningful connections, discover cutting-edge technology, and experience innovative content. Whether in-person or virtually, you’ll want to be part of the G2E experience.”

What?

G2E Expo 2021 is the largest gathering of commercial, sports betting, casino, and nongaming amenity professionals in the Northern Hemisphere. The show program offers symposiums on regulation, education, technology, and best practices, in addition to all of the exhibitor demonstrations and attractions on the trade show floor. Awards ceremonies and special events are available directly on the G2E website events page.

When?

October 4 – 7: Educational Seminars
October 5 – 7: Exhibit Hall

Registration is open now, and you should book your booth as soon as possible to reserve the best location on the trade show floor. If you are an exhibitor and looking for a trade show exhibit rental, we recommend beginning the design process at least three months prior to the show. For larger booth configurations, the longer the lead time, the better.

Don’t forget to check the Health & Safety Guideline Information before you attend.

Where?

G2E Expo 2021 takes place at the Sands Expo in Las Vegas.

Hotel and travel discounts are available through show organizers and include room blocks for your team, booking at official show partner hotels, or booking at the Sands. Booking through the G2E housing service provides discounts and rate assurance.

Why?

Attending the show allows you to network across multiple channels within the gaming industry, in addition to explore and learn about the challenges 2022 presents in the gaming industry, the innovations taking place, and what your business or brand can learn from competitors.

If you are considering exhibiting, this show offers access to top decision-makers. According to surveys and exit polls from G2E organizers, 90% of attendees have purchasing power, 83% say the show influences buying in the next 12 months, and 80% say this is the most important show for their buying process.

With so much purchasing power, your exhibit will need to stand out to influence buyers on the show floor and beyond. Below are the ten industries that buyers are looking to source in 2021. If you are in one of these categories, you should consider booking your booth now.

  1. Bingo Halls / Lottery
  2. Casino Operation Professionals
  3. Esports
  4. Finance
  5. Food & Beverage
  6. Game Developers
  7. iGaming
  8. Marketing
  9. Regulatory & Security
  10. Sports Agencies, Betting, Leagues & Teams

How?

Your industry segment and your product will inform your booth design and exhibit space size. We recommend 10 x 30 exhibits for product displays, and for G2E demonstration spaces, we recommend a booth configuration of at least 20 x 20.

A 20 x 20 exhibit space allows you to utilize hanging signs that increase visibility across the trade show floor in addition to private, distraction-free demonstration areas. Some elements to consider when you are hiring an exhibitor-appointed contractor are the number of booths delivered at a particular show and experience in a convention center.

Exhibit Experience has provided exhibit rentals to G2E for over 20 years. Our services are completely turnkey, and we offer 24/7 support during the show. Take advantage of our expertise – contact us today and let us help you make the most of this big-time gaming show.