This August, exhibit at the pet industry’s largest gathering of influential buyers – SuperZoo 2022 in Las Vegas, Nevada. No other pet-focused show in North America attracts more attendees. According to the SuperZoo 2022 website, pet pros will meet up to “stock up, scale-up and catch up with peers and suppliers in the most comprehensive marketplace of debut products, proven best-sellers and management and e-commerce solutions to drive your business through 2022 and beyond.”
Hosted by the World Pet Association (WPA), SuperZoo 2022 will feature 85 hours of educational programs, 40 expert speakers, 75 seminars and sessions spanning topics like grooming, retail, animal wellness and pet services. Then, there’s the extensive tradeshow floor. Decision-makers from the world’s pet industry come to SuperZoo to discover the latest products and services, learn, train, network, and generate new business opportunities with industry experts… all in one convenient location.
Question is…. Will your company be there?
Looking for a local Las Vegas tradeshow booth builder for the upcoming SuperZoo 2022 show? Contact Exhibit Experience for your complimentary consultation.
SuperZoo 2022 Details
Date: August 23-25, 2022
Location: Mandalay Bay
Tuesday, August 23—9:00am to 5:00pm
Wednesday, August 24—9:00am to 5:00pm
Thursday, August 25—9:00am to 3:00pm
Accommodations & Travel
WPA’s SuperZoo 2022 show organizers have partnered with Connections Housing to offer attendees and exhibitors discounted room rates at local hotels. Visit their Hotel and Travel page for full details and to book your accommodations.
Health & Safety
SuperZoo 2022 will be a safe environment for all who walk the halls. The WPA is working closely with the Mandalay Bay Convention Center to ensure the show follows all guidelines set by local, state and federal authorities. Visit their Health and Safety page closer to the show date to make sure you have up-to-date information.
Attendees at SuperZoo 2022
According to the SuperZoo 2022 “By the Numbers” infographic, WPA anticipates over 10,000 attendees at SuperZoo 2022, including over 1,000 international buyers, representing 3,200 companies. An impressive 94 percent of the pre-qualified attendees say they’ve purchased or plan to purchase at the event. 48 percent of these companies have annual purchasing budgets over $100,000, and almost 25 percent have budgets over one million.
If you’re curious whether your brand will be popular, take a look at the pet-related focuses these attendees represent:
- 51% retail
- 12% other
- 8% distribution or wholesale
- 7% grooming
- 7% manufacturing
- 5% pet services
- 5% gift, boutique or specialty
- 4% import or export
- 1% veterinarian
In the past, exhibitors have benefited greatly from the SuperZoo show crowd, especially since almost one-third of attendees don’t plan to attend any other show this year. You’ll need to know how to set up your booth to take full advantage of this unique opportunity.
Exhibiting at SuperZoo 2022
Success at SuperZoo 2022 isn’t just about how you exhibit during the trade show; it also depends on how well you prepare and market your brand ahead of time. Read over the WPA’s SuperZoo 2022 Exhibitor Success Tips to find out more. Then, follow our advice below for building the best exhibit booth possible.
Here are a few things you can do to make sure your booth draws a crowd:
- Pick the focal point, and product/service.
- Which of your products best fit attendees needs?
- Do you have any new products, services or technologies that offer solutions to the attendee?
- How can you let attendees experience these new things?
- Design a marketing/content campaign around what’s relevant and what’s new.
- Choose the right booth size for your message.
- 10’ x 10’: ideal for a single product or service, or a small line of products. You have room for multiple display cases, 3D graphic wall, custom light display and flooring, and one seating configuration.
- 10 x 20: good solution for those showing a variety of products in the booth. It has 20 feet of graphic back wall, multiple seating configurations for demonstrations and education, in addition to custom light and flooring that come standard with our exhibit rentals.
- 20 x 20: Exhibit Experience usually recommends 20’ x 20’ booths, as these offer demonstration space, enclosures for private viewing, and dozens of other configuration options. However, we understand that many companies have limited budgets this year.
- Decide if you will rent or DIY your booth.
- Experience is key when it comes to standing out at large-scale tradeshows.
- Local tradeshow exhibit rentals for the upcoming SuperZoo 2022 will help you go that extra mile.
- Design a memorable in-booth experience.
- No matter the size, your booth should tell a seamless brand story.
- Pro Tip: include an interactive experience for your booth visitors.
- Build and train the right team.
- Having the right booth staff is just as important as having the right design.
- Include a mix of people from sales, technical, customer service and management.
- Ditch the hard sell.
- Instead of trying to get sales, focus instead on how your products or services solve a problem.
- Create an itinerary with the networking and social events, educational sessions, and other activities you want to attend. This way you and your team will know when you’ll be at the booth.
- Follow up. Use the travel time home to send follow-up emails to thank visitors for their time and remind them about your company.
Need a reliable booth builder for the SuperZoo 2022?
Exhibit Experience is the preferred trade show booth builder for the upcoming SuperZoo 2022 show. We produce state-of-the-art exhibits within a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to show your company the right way. We will:
- Design and build your exhibit to the right specs
- Provide 24-hour support throughout the trade show.
- Set up and take down your booth
The Exhibit Experience team has over two decades of experience delivering custom exhibits and custom modular exhibits that see instant results. Our exhibit management services are all-inclusive, from design to delivery. We will deliver your exhibit on time, on budget, and following all safety protocols.
If you are looking for a SuperZoo 2022 trade show booth builder, look no further than Exhibit Experience! Contact us today for a complimentary consultation.