SEMA Show Exhibit Experience Guide

Jul 17, 2021

This November, automotive specialty equipment manufacturers and automotive manufacturers will meet up in Las Vegas for the Specialty Equipment Market Association (SEMA) Show. Decision makers and leaders in the automotive industry from the US and around the world will come together in Las Vegas to connect, create business deals and find the next great product for their shop.

Considered the world’s premier automotive trade show, SEMA is the place to be if you want to put your latest products in front of thousands of qualified buyers from every segment of the specialty equipment industry.
Already planning to attend and need an exhibit? Contact Exhibit Experience today.

Health & Safety:

The Las Vegas Convention Center (LVCC) has been awarded the Global Biorisk Advisory Council (GBAC) STAR facility accreditation by ISSA, the Worldwide Cleaning Industry Association. The GBAC program is considered the gold standard for safe facilities and was designed to control the risks associated with infectious agents, including COVID-19.

For complete and up-to-date health and safety policies, consult the SEMA Show’s policies on their registration page. They will continue to update as the show draws near.

Attendee Profile

The SEMA Show is a trade-only event, so it is not open to the general public, which means that everyone attending does so with a purpose. In fact, the more than 161,000 attendees are the movers and shakers of their industries. 77% are in Executive Management and Management and 87% either make or influence buying decisions for their companies.
Their companies fit into the following categories:

  • 32% Retail
  • 28% Repair/Service/Installation
  • 19% Wholesaler/Distributor
  • 12% Builder/Fabricator/Converter
  • 7% Vehicle dealer
  • 2% Other

Here’s what the buyers of the SEMA show are looking for:

  • 87% go to see new products;
  • 78% want new ideas;
  • 72% like to keep up on trends;
  • 65% are looking for new vendors; and
  • 60% are there to reconnect with existing vendors.
  • 92% of all buyers agree that the SEMA Show was worth the time and expense to attend.

Media Boost

In addition to the decision-makers, attendees will also include many media representatives for leading automotive magazines, newspapers, and websites. More than 3,300 qualified media representatives will be there, giving you access to unique sales exposure and brand-building not available by any other marketing means.

The following media markets will be present at the SEMA Show:

  • Street Performance
  • Racing/Motorsports
  • Street Rod/Hot Rod/Custom
  • Truck/SUV/Van
  • Off-Road
  • Restoration/Vintage
  • Utility Vehicle
  • Powersports/Motorcycle
  • Restyling & Accessories
  • Collision Repair

To make sure they see you while they’re there, Exhibit Experience has the advice you need to stand out from the crowd.

Exhibit Space Details

This year, the SEMA Show will see top-notch exhibits, an exciting New Products Showcase, as well as improved features. Check out their “Deadline Checklist” to ensure you don’t miss your chance to exhibit.

The SEMA Show is divided into different market segments, which each featured in a different part of the conference center.


  1. Restyling & Car Care Accessories
  2. Powersports & Utility Vehicles
  3. Trucks, SUVS & Off-Road


  1. West Hall Expansion (Truck, off-road, and powersports accessories)
  2. Mobile Electronics & Technology
  3. Business Services
  4. Central Hall Expansion (racing & performance)


  1. Racing & Performance
  2. Hot Rod Alley
  3. Restoration Marketplace


  1. Collision Repair & Refinish
  2. Tools & Equipment


  1. Global Tire Expo
  2. Wheels & Accessories

Once you’ve decided where you want to exhibit, it’s time to sort out HOW.

The SEMA Show has a few space options: Minimum size (10 ft x 10 ft), 10 ft x 20 ft, 20 ft x 20 ft, Island booths, and Peninsulas.

Each booth rental includes a list of helpful items to set your booth up for success. You can see the full list here. You’ll also receive access to 70+ free and 30+ paid education sessions. You and your staff can sharpen your skills, increase your knowledge of the latest industry trends and learn about the latest business best practices. Read more about the Educational options here.

Exhibit Experience’s Booth Rentals

Depending on your target audience and product, there are certain booth sizes and configurations that work better than others. An exhibit house that has never built for the SEMA Show may not provide the right booth size for your needs. This will make it difficult for you to get the most out of this high-profile show.

That’s why you should contact Exhibit Experience. We can help:

  • Design and build your exhibit to the right specs
  • Get a good return on your trade show investment
  • Set up and take down your booth

Plus, as a local Las Vegas exhibit house, we also offer complimentary freight and handling.

Exhibit Experience produces state-of-the-art exhibits within a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to show off your company the right way. Our exhibit management services are all-inclusive, from design to delivery. We will deliver your exhibit on time, on budget, and following all safety protocols.

If you are interested in exhibiting at the SEMA Show and don’t know where to begin, contact us for a complimentary consultation.

Get a quote

For more information on our trade show booths and services give us a call at (888) 475-3512 or fill out the form below.