Money 20/20 Show is coming. Is your exhibit ready? Our Money 20/20 Show Guide offers useful tips and show information on this trade show. We are fortunate to have exhibited at this show before and know what clients are looking for on the floor and how to best deliver it.
The Money 20/20 is the main platform for global innovation in currencies and payment. This show is reasonably priced, and entry secures your space as a player in the burgeoning field.
Global trade and global financial market speculation are based largely on the marketing of currency and cultural perception. At an event centering on money, cryptocurrency, in particular, you need to make sure that your money is marketed correctly.
What is Money 20/20?
Money 20/20 is the world’s most important payment, commerce, and financial services event. It’s focused away from traditional financial institutions and towards innovated financial platforms. In laymen’s terms, Money 20/20 is a trade show uniting all those interested in alternative global monetary systems.
This October will see senior leaders and mastermind creators speaking about what’s next. Attendees and exhibitors will receive over 100 hours of content over 9 stages. The show focusses on creating Collisions – “this isn’t networking, this is your network”; Conversations – “Harness the power of fintech’s biggest hive mind”; Serendipity – “4 days of right-place-right-time moments”; and Magic – “Fintech’s secret sauce for success.”
They have also put together unique programs and tools designed to help each attendee find their community. Read more about the programs here.
Who attends Money 20/20 and why should I exhibit?
Money 20/20 attracts power players from fintech. 46% of attendees are decision-makers and budget holders for their companies. 25% are C-Suite Executives and Founders, and 21% are in Senior Leadership positions.
Top companies from the following industries will be browsing exhibits this year, looking for the next big thing in global currencies:
- Lending & Credit
- Venture Capital
- Blockchain & Bitcoin
- Banks
- Big Tech
- Retailers
- Digital Banks
- Digital Identity Verification
- Payments & Remittances
- Card Networks
- ROBO Advisors & Personal Finance
- Payment Gateways
- Acquirers & Processors
You’ll meet people from top banks, Fintech, investors, suppliers, start-ups, thought leaders, and financial revolutionaries. To find out more about who will be at Money 20/20, click here.
If you represent a cryptocurrency, are in the financial tech sector, are looking to diversify a corporate holdings portfolio into alternative currency, or network with some of the leaders in global thought, this trade show is state of the art and at the front lines of financial innovation.
How can I make my exhibit stand out?
Exhibiting at the Money 20/20 is a complex proposition. How do you best show your brand if your brand represents potential wealth that is not yet mainstreamed or is based on technology or markets not widely adopted?
The answer is simple: the same way you exhibit products or services.
There is no difference between creating an exhibit for a new, unrealized platform and creating an exhibit for a realized platform. All the same recommendations apply. For maximum exposure to your brand and product, we recommend:
- A 20×20 exhibit space
- Overhead long-range signage, medium-range signage, and short-range signage
Long-range signage:
- Should have a clearly defined logo or mission statement in two contrasting tones.
- Will attract attendees from across the floor.
Mid-range signage*:
- Should have a call to your booth with demonstrations or swag announcements.
- Should communicate more clearly your brand proposition and service
- Will attract attendees from one or two aisles over.
*Since this is a tech-oriented conference, we recommend more dynamic midrange signage in the form of LED skin walls with continuous video loops. *
Short-range signage:
- Should have a mini sales pitch.
- Should include timelines, statistics, and brand narrative.
Exhibit Experience is a local Las Vegas Exhibit House that offers turnkey service at prices that beat our competitors. We have over two decades of experience delivering custom exhibits and custom modular exhibits that bring clients results at an affordable price. All elements of your trade show exhibit are included in our low price.
If you’d like help implementing these ideas, or simply need a turn-key exhibit for Money 20/20, contact our team today! What are you waiting for?
