IBS 2019 is coming to Las Vegas from June 15-17 to the Las Vegas Convention Center and it is an incredible opportunity for beauty brands and industry aficionados to perform and demo their product before Cosmoprof. As a local Las Vegas Exhibit House, we have important show and insider information on the beauty industry shows of 2019, and we just finished installing some of the biggest booths in the business at Ulta 2019 in Atlanta. Below is show information including education, accommodations information, and attendee demographics for this show and their behaviors. We also would like to offer some insight on the trends that have been appearing in the beauty and trade show industry in 2019 and how you can use them to your advantage at IBS. If you are looking to show at IBS, contact our team today! rentals@exhibitexperience.com
IBS is the International Beauty Show and it offers salon owners, stylists, and educators to showcase new trends and capabilities and brands to display and promo their new products. This show draws over 21,000 people annually and this trade show floor represents major B2C purchasing power. With over 100 educational tracks, attendees are also getting the opportunity to see the latest techniques in their field. Over 92% of attendees report purchasing products at the show and with Cosmoprof just a month away, this show is a great testing ground for the performance of your booth, in addition to a fertile sales ground.
Education Tracks:
These events and seminars are open to all registered.
- Color and Trends
- Techniques in Cutting
- Men’s Grooming
- Hair Extensions and Hair Loss Solutions
- Nail Trends
- The business of Beauty and Products
- Makeup Artistry and Income
Attendee Profile:
These estimates were derived directly from show organizers at IBS and represent the 2018 attendee and their preferences. Understanding these profiles is absolutely critical to performing at a show, and even in choosing to participate in a show. We recommend contacting our advisors before booking your booth size, to go over your options in size, configuration, and your brand goals at a show. You can see from the numbers below that their are decision makers on the floor, looking for product, so making sure your product is the product to buy is our highest priority.
Industry
- 62% Salon Owners
- 9% Nail Salon
- 9% Day Spa or Medical
- 8% Cosmetology
- 4% Distributor
- 4% Barber Shop
- 4% other
Role
- 36% Spa/Salon Owner
- 28% Stylist
- 11% Esthetician/Makeup Artist
- 11% Instructor/Student
- 8% Nail Tech
- 3% Barber
- 3% Other
Interest
- 75% Haircare and Tools
- 70% Education/Training
- 57% Cosmetics
- 51% Skincare
- 40% Mens Grooming
- 35% Apparel
- 34% Spa Products
- 35% Hair Extensions and Loss Prevention
- 33% Nail Products and Tools
- 27% Nail Enhancements
- 20% Business Software
Attendee Pricing
- Attendee Ticket Prices: Advance (ends 5/13) Regular & Onsite (5/13-6/17)
- One Day $50 $60
- Two Days $100 $120
- Three Days $150 $180
- Hands-On Workshop (Includes One Day Ticket) $200 $225
- Summits & Business (Includes One Day Ticket) $175 $200
Trends
Now that you have an idea of who is attending, why they are attending, and what they are looking for, consider some of our suggestions and trends to watch. For multiple products and one brand release, we recommend a 10×20 exhibit with high resolution graphics, custom synthetic wood flooring, advanced light package, and custom product podiums with 3 demo stations. If you are showcasing one product, keep the focus on the one product with a 10×10 exhibit. This is the least expensive configuration and we can customize it with state of the art AV, branded welcome desk, demonstration area, custom lighting, and custom flooring, for under $7,000. The trends to watch and incorporate into your exhibit are environments that go beyond the salon. We delivered a full beach scene for the product launch of Bare Minerals Sunscreen, and it was a huge success. For scents or more singular products, we have new back lighting and LED skins that run entire high definition clips and movies of your product in real time, in very small spaces! Regardless of your space, or your product, choose an exhibit house with experience, choose Exhibit Experience. rentals@exhibitexperience.com
