DEMA Show Las Vegas Exhibit Rental Guide

The DEMA Show is coming and the Convention Center will be filled with scuba dive and oceanic water sports enthusiasts, retail buyers, and exhibitors. It is the largest trade only event in diving and oceanic aquatics and as a Las Vegas exhibit house we are ready for designs and deliveries, completely turnkey.

Below is an FAQ on DEMA and our suggestions for showing your best at this show. If you are unable to make DEMA, the future dates are also below. We offer multi show discounts to our exhibitors and if you miss deadlines this year, we can help you prepare for next year!

Who is attending and what are they there for?

Below are the statistics from 2013-2019 and they represent solid numbers on what you can expect to see in the demographics for buyers, sellers, and attendees. Just under 10,000 per show is what DEMA draws and it has a rigid verification process, ensuring that you are engaging exclusively with trade and industry insiders. The buying power on this trade show floor is intentional and show promotions have little stake in inflating the importance of exhibiting at this show.

DEMA Show Statistics

Outside of buyers, retailers, suppliers, manufacturers, and vetted insiders, all of these attendees are coming for a glimpse into the new aquatic technology, product demonstrations, and key media exposure. In order to capture the attention of key players at DEMA, you need to exhibit to your highest potential and bring your best booth.

Exhibiting to your Highest Potential

We have witnessed some really amazing trade show exhibit spaces for this trade show and the price tag on these exhibits can be upwards of hundreds of thousands of dollars. From high levels of interaction to AI and full aquarium style displays, there are so many incredible creatives on the ground for DEMA Las Vegas. A few suggestions for showing best in Vegas, from your Las Vegas exhibit house:

• Nailing the Demo at DEMA: The demonstration of aquatic equipment or merchandise can get very expensive if you are relying too much on simulating underwater conditions. Instead try embracing technology with LED skins that have constrant reels of videoloops underwater, edited with your brand or product. If your marketing produces this content, it can be reformatted for use later and you will not be wasting money on one demo for one show.
• Premo-Promo: Your promotional products can really outlast any personal impression made on the trade show floor and you need to consider how you will impress your audience and capture attention with promo products. Whether it is a game for small promo candies then larger giveaway or a mermaid decorating sweets with brand messaging. Be creative and make the impression last so you get your prospects time, attention, and later a sale.
• CALL A PROFESSIONAL: If you are spending your marketing dollars showing at a trade show with precious raw space prices at a premium, you need to consult a trade show house that specializes in microenvironments and displays in your price point. Your budget might be within reach of your dream booth with the right improvisation and team behind you.

Exhibit Experience offers competitive pricing on single DEMA show or multi-show calendars and we are available 24/7 to advise our clients on how to show the best, and get the most from your exhibit or custom display.

Your DEMA Show Future Dates