This May, join elite brewery industry professionals at the Craft Brewers Conference (CBC) & BrewExpo America in Nashville, Tennessee. Known as the largest craft brewing industry gathering in the US, the CBC & BrewExpo America combines the education and networking benefits of the CBC with the lively hustle and bustle of BrewExpo America’s tradeshow floor. Attendees and exhibitors alike can browse the latest products, develop profitable business relationships, and collectively help the brewing industry move forward.
If you’re planning on exhibiting at the CBC & BrewExpo America, you’ll need to know how to make the most of your time there. We’ve put together everything you need to know to make your booth a success.
Looking for a local Nashville tradeshow booth builder for the upcoming CBC & BrewExpo America? Contact Exhibit Experience for your complimentary consultation.
Where and when is the Craft Brewers Conference & BrewExpo America?
Date: May 7-10, 2023
Location: Nashville, Tennessee
Venue: Music City Center
Trade show hours:
- Monday, May 8: 10:00 am – 4:00 pm
- Tuesday, May 9: 10:00 am – 4:00 pm
- Wednesday, May 10: 10:00 am – 2:00 pm
Accommodations & Travel
Conference Direct is the official housing provider for the CBC & BrewExpo America, and they offer the best possible rates at hotels near Music City Center. Find out more on the show’s Hotel & Travel page.
Who will you see at the Craft Brewers Conference & BrewExpo America?
Show organizers anticipate over 10,000 brewery industry professionals to attend this year’s BrewExpo America tradeshow. This is an industry only event; it’s not open to the public. Everyone you meet on the tradeshow floor has a specific interest in what you have to offer.
To get a better understanding of what these professionals hope to gain from attending the BrewExpo America tradeshow, let’s take a look at the 2022 CBC Post Event Report.
- 79% want to network with colleagues and establish new connections.
- 64% hope to be inspired with fresh ideas.
- 62% want to learn about developments within the industry.
- 59% hope to discover new and next generation tools, equipment, and services.
They want to fulfill those hopes and wants within their specific sectors. These include:
- 20% Brewery Operations
- 17% Technical Brewing
- 15% Leadership
- 9% Brewpubs (Management & Marketing)
- 8% Sales for craft beer
- 8% Product quality improvement
- 7% Packaging
- 3% Start-ups
If your company, business, or brand can satisfy one of those hopes and wants within the specific brewery topic listed above, you’re already on your way to converting visitors into leads and customers. All you need to do is make sure your booth is set up for success.
How can you stand out at the Craft Brewers Conference & BrewExpo America?
Success at CBC & BrewExpo America depends on you and your exhibit team’s ability to draw in a crowd. Having the right approach to your booth and your message can make all the difference. Here are a few things you can do in the remaining days leading up to the expo:
- Pick the focal point, and product/service.
- Which of your products best fit attendees needs?
- Do you have any new products, services or technologies that offer solutions to the attendee?
- How can you let attendees experience these new things?
- Design a marketing/content campaign around what’s relevant and what’s new.
- Design a memorable in-booth experience.
- No matter the size, your booth should tell a seamless brand story.
- Pro Tip: include an interactive experience for your booth visitors.
- Build and train the right team.
- Having the right booth staff is just as important as having the right design.
- Include a mix of people from sales, technical, customer service and management.
- Ditch the hard sell.
- Instead of trying to get sales, focus instead on how your products or services solve a problem.
- Create an itinerary with the networking and social events, educational sessions, and other activities you want to attend. This way you and your team will know when you’ll be at the booth.
- Follow up. Use the travel time home to send follow-up emails to thank visitors for their time and remind them about your company.
Experience is key when it comes to standing out at large-scale tradeshows. CBC & BrewExpo America exhibit booth rentals require expert administration, management, and design, with the show and brand needs in mind. Local tradeshow exhibit rentals from experienced booth builders, like Exhibit Experience, for the upcoming CBC & BrewExpo America will help you go that extra mile.
Curious about how much booths cost? Read our Costs of Exhibiting After 2021 article.
Need a reliable booth builder for the Craft Brewers Conference & BrewExpo America?
Exhibit Experience is the preferred trade show booth builder for the CBC & BrewExpo America. We produce state-of-the-art exhibits within a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to show your company the right way.
We will:
- Design and build your exhibit to the right specs
- Provide 24-hour support throughout the trade show.
- Set up and take down your booth
The Exhibit Experience team has over two decades of experience delivering custom exhibits and custom modular exhibits that see instant results. Our exhibit management services are all-inclusive, from design to delivery. We will deliver your exhibit on time, on budget, and following all safety protocols.
If you are looking for a Craft Brewers Conference & BrewExpo America trade show booth builder, look no further than Exhibit Experience! Contact us today for a complimentary consultation.
